Own & Operate
Understand your true €/h, price rentals confidently, and make better Buy / Keep / Sell decisions with transparent assumptions.
For rental fleets, contractors, owner-operators, and fleet managers who need credible €/h logic they can explain.
Need maintenance or repairs? Find service: Service →
Live now
Start here. One strong tool beats ten placeholders.
Rental Rate Calculator
LiveTrue cost €/h + recommended rental rate €/h with a transparent breakdown.
Why €/h thinking matters
The most expensive mistakes happen when ownership cost drivers are underestimated: depreciation, maintenance, insurance, and low utilization.
- 1) Set a defensible floor rate with Rental Rate.
- 2) Calculate true ownership €/h (CPH) when it launches.
- 3) Use Rent vs Buy to find break-even utilization.
Note: This is a cost-based decision system, not a market benchmark.
Start here
Coming next
Near-term only. We keep the roadmap realistic to protect trust.
Cost per Hour (CPH) Calculator
Coming soonOwnership truth tool: depreciation + annual costs → €/h. Foundation for Rent vs Buy and TCO.
Later: utilization sensitivity, residual helper, downtime cost, checklists, templates, RFQs, and exports — only after the core decision tools are strong.
Common use cases
Use true €/h + margin to define a defensible floor rate before considering market pricing.
Low utilization increases true €/h. Knowing the number helps you stop owning “loss machines.”
Set internal charge rates that reflect real costs and depreciation, not guesswork.
FAQ
Is this only for rental companies?
No. Contractors and owner-operators benefit too — knowing your true €/h helps you price jobs, decide rent vs own, and avoid low-utilization losses.
Does this give “market rates”?
No — this is cost-based. Market price may sit above or below depending on demand, availability, delivery, operator, and service level.
Will you add accounts later?
Yes — only when it adds value (saved scenarios, exports, sharing). You won’t need an account just to try the tools.